Introducing the Limited Edition Music Bottle - a celebration of Mr. Jack Daniel's love for music, and high standard of Whiskey.

For this label, we partnered with Paula Scher, one of the world's most influential graphic design designers, to re-envision the label of Jack Daniel's classic Old No.7 Tennessee Whiskey Bottle.

The limited edition release features artwork that brings the spirit of rock & roll album covers to Jack Daniel's iconic Tennessee Whiskey.