Chateul Soorok’s Watermelon flavour is lightly sweet, refreshingly fruity, and great to get a party started. Enjoy chilled and unmixed.

Soju is one of the most popular liquors in the world, and not without good reason. This hidden gem of a drink is light, crisp, affordable, and (plain soju) pairs well with almost any flavour (hence all the variations).

Soju is usually served neat. However, as Soju’s footprint expands in countries like New Zealand, and with more flavours being added to the line-up, it’s becoming more common to see Soju served with a mixer. This is quite removed from the cultural significance that Soju takes on in South Korea.

In South Korea, drinking soju is a shared experience. It’s used to celebrate everything from a christening to a funeral, and every function in-between. There is a ceremonial aspect to Soju drinking - you do not pour your own glass, you should always receive a drink with two hands to indicate respect, and you almost always take your drink as a group.

Rules of politeness will see glasses being filled again and again - no one would want your glass to go empty.